Do You Have the Answers?

Do You Have The Answers? Questioning your practices? Maybe you should! What business are you in? Who are your best customers? Are you a heavyweight or a big player in a unique niche? If not, what are you doing about it? What are your company’s plans for the next 10 years? Did you attend the 1999 Annual Produce Conference?

Do you consider satisfying customers a good benchmark, or should you delight them instead? Do you have all the answers? Is the Internet a threat to your business? An opportunity? Do the financial troubles of Boston Chicken prove home-meal replacement is dead? Are you doing everything you can to capitalize on the tremendous health message fresh produce can deliver? Ever tasted a lychee? Is organic produce a fad? Should you merchandise it in a special section or integrate it throughout the produce department?

Will contract pricing become more prevalent in the years to come? Is consolidation a trend that will continue indefinitely? Does it signal the death knell for small independents or create a huge opening to exploit? Will food safety still be an issue in 2010? Will you still be in business then? Are these questions too hard? Too easy? Are you overconfident?

What are your plans in September 2000? Are you planning to attend this year’s Annual Produce Conference at Padre Island? Do you have all the answers?