HORT 431

HORT 431
I. Introduction: Overview of the Nursery Industry - History,Size, Distribution, Organization, Product Mix
Reading Assignments:

Page

1. Davidson -- What is a Nurseryman 12

2. Morgan -- Greetings and Trepidations 13

3. Hall -- 1994 TAN SCOPE Report (published 1996) 14

4. TAMU Research and Extension Centers 19

5. Raulston -- Staying Competitive in a Time of Consolidation 20

6. Higginbotham -- A Challenge for Growers 21

7. Dirr -- Lest We Forget 22

8. 1996 Grower 100 23

9. 1998 Nursery Retailer 100 26

10. Kenyon -- Nursery Marketing Trends - Wholesale Nursery Producer 30

11. Trusty -- Rewholesaling - Is it for You? 33

12. Flemer -- In the Bag 36

13. Texas Certified Nursery Program 39

Chapter 2 -->
Aggie Horticulture

		Page
1.	Davidson -- What is a Nurseryman	12
2.	Morgan -- Greetings and Trepidations	13
3.	Hall -- 1994 TAN SCOPE Report (published 1996)	14
4.	TAMU Research and Extension Centers	19
5.	Raulston -- Staying Competitive in a Time of Consolidation	20
6.	Higginbotham -- A Challenge for Growers	21
7.	Dirr -- Lest We Forget	22
8.	1996 Grower 100	23
9.	1998 Nursery Retailer 100	26
10.	Kenyon -- Nursery Marketing Trends - Wholesale Nursery Producer	30
11.	Trusty -- Rewholesaling - Is it for You?	33
12.	Flemer -- In the Bag	36
13.	Texas Certified Nursery Program	39